For our latest work with Confused.com we asked a simple question:

What does relief actually look like?

Answer: You inflate into a human balloon and gently bounce off the ceiling. Bob. Bob.

In the new “Just Used Confused.com” films, customers literally feel the weight lift when they sort their insurance. Until, of course, real life punctures the moment and they smash to the ground. Just like real-life.

Written by the dreamboats Conrad Swanston & Alex Bingham and directed by the brilliantly straight-faced Jeff Lowe. What a guy.