CARLSBERG - THE BEER HORN

It’s coming. You know that feeling. It's in the pit of your stomach. Something is stirring.

It's an animalistic urge. This is what you are made for. You are man and you need this.

You are truly aroused. You're heart rate goes up, your pupils dilate, and you feel blood pumping around your body.

Yes it’s that time…

You have the beer horn.

By combining humour with an epic treatment, we hoped that ultimately the Carlsberg-owned phrase 'beer horn' would slip into common Thursday night usage.

We created TV scripts, outdoor and in store comms. I even made a 3D model of the physical beer horn in Maya, which we had 3D printed for the client to keep.