HIVE

I was freelancing at a small agency that had somehow landed the brief to re-do the Hive TVC (the animation with the really twee song was annoying the crap out of people, and they didn't know what the product actually was).

So, I came up with these two routes, and we beat a LOT of the big agencies to get into the final round of pitch...the client finally decided to stay with the agency they were currently with, but we shook up the big boys good n' proper.

THE HEATINGS ON

Taking advantage of a ear worm, I simply explained the benefits of Hive..

Sountracked by the well-known 80s smash hit 'The Heat Is On' by Glenn Frey, a woman performs Fame-like dance moves on a cold, dark and rainy UK high street in front of puzzles computers. The action is cut with bold full-frame titles that spell out the new lyric in time with the music: 'THE HEATING'S ON'.

CLIVE

Seeing as people didn't understand what Hive does, I created a parody of the service that Hive provides in the human form of Clive – a middle-aged man that waits in your home for you to call and ask him to pop the heating on.