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Lipton Iced Tea is a big seller in Europe, but when trying to tap into the UK market it needed something a little bit different, something to differentiate it from other soft drinks.
I created press and OOH campaign that captured Lipton's sense of fun, with a typically British sense of humour. The 'Drink Different' campaign also extended into a social campaign, "Unknown Facebook' that created a series of unusual Facebook characters. Those who accepted the friend request were delivered an electronic voucher as a reward.