whole lotta’ glove
Mozza’s Christmas
Morrisons briefed us with a beautifully wholesome thought:
“Morrisons is with the host this Christmas.”
So naturally, we asked ourselves:
What’s in every host’s kitchen?
Oven gloves.
And what do oven gloves secretly want to do?
Sing an absolutely feral 80s power ballad.
So we turned the nation’s most dependable kitchen accessory into a full-throated festive frontman. Big notes. Wind machine energy. Emotional key change. All in service of pigs in blankets.
We then created bespoke trade ads starring the gloves themselves — proudly belting about the full Christmas fayre available in-store.
Because nothing says seasonal reassurance quite like harmonising heat protection.
“Drop it like it’s hot” next year maybe?