The 2022 McCafe camping was to focus on how there’s no faff, no exuberant taste descriptors - it’s Just great-tasting coffee, simple.
This not being my first McCafe rodeo, I took on the role of directing this ad working with the big bearded and hugely talented food director Gareth Sambridge.
Coming from an animation background I was able to make an animatic to have an idea of timings and play with camera angles prior to shooting. The end result is pretty close.
