Carlsberg – World Cup 360 Game
To support the TVC for Carlsberg's World Cup campaign, we used the set of 'The Eternal Optimist' that featured Jeff, Ian and Paddy for an interactive digital game.
Using a 360 image we hid team names in cryptic clues around the pub – the aim of the game was to spot and decipher them. We created a desktop version and on mobile, an immersive experience using the smartphone/tablet gyroscope.
Unfortunately for the nation, the game was a bigger success than England's campaign.
